Stallholder Feedback Responses


Likely to recommend Reason
10
10
10
10

Very smooth organisation, plenty of visible helpers – the spacing of the stalls was great with less crush than other years

10

I really enjoyed the new location and being in the hall. There was more space and light. I think it was a bit more child friendly. Parking and drop off better than last year although it did take us a long time to get in from college road. More signage is required for visitors as many people said they had gone to the wrong place on the south circular and it was not very clear where you did enter. I’d be happy to be in that hall again. I think the raffle being at the entrance of the hall created quite a bottle neck. Great fair again – well done!

10

Absolutely fantastic.. Well done x

10

I adored your fair, the visitors were fantastic, and I could not hope for better clients. The organisation was amazing and thé assistance so kind and helpful. I would be delighted to be back next year. Thank you so much for the opportunity!

10

The access was so much easier this year and wonderful helpers both with the parking and unloading made life so much easier. Everyone was wonderfully cheerful too! I felt the stalls were too crammed together though and the aisles very narrow which led to quite a bit of congestion. It didn’t seem to deter the shoppers though! The food village is the best of all the fairs and I believe encourages everyone to stay longer and maybe come back in to shop after lunch. Loading up at the end of the day was made so much easier by your wonderful volunteers and the parking volunteers worked magic!

10

A little down taking’s wise from last year but that might be because change of venue. Much better this year re number of men/boys available to help with parking and to unload and load up at the end and I liked my spot with the kitchen shelves behind which were perfect for my hats! Many thanks and please include me on your list of next year’s stall holders. Kind regards Lisa – THE EDIT

10
10

I thought the team were lovely, really helpful and kind. It is the best school fair I have attended. Most fairs people come to eat, but people actually came to shop. A great day

10
10

Well organised and very well attended with a really good mix of street food stalls. Our best ever day’s trading in the five years we’ve been going. Looking forward to next year. Thanks!

10

Very well organised and attended event with a lovely atomosphere. Good light in the main hall

thank you

10

Helpful staff and pupils, additional lighting proved useful at the end too. It was also useful (as a caterer) being able to turn up a little earlier with the van to set-up to avoid the mass of cars! Thanks for having us! Look forward to next year!

10

I think everyone works hard and you’ve got it right, good mix of stalls and entertainment. The only addition would be to make it feel a bit Christmassy although, when it is back in the main building, this will probably happen naturally.

Thank you for a great day. Gill Wild Spirits of Kent

10

You alway do a great job and with the building works currently happening at the school I think it was fab that you were still able to host the event.

We love having a presence at The Dulwich College Fair – it has always worked well for us. We didn’t take as much money as last year but it was still good ish and a nice event to do.

We did miss not doing the pre view evening – so fingers crossed we can do that again next year.

Many thanks for having us!

Kind regards Katie
Lala & Bea

10

It was very well organised, the team were very helpful. As a stall holder I was very pleased with my location despite feeling very cold in the marquee, not a negative. My only criticism is being too close to the food where my welcomed sticky fingers were all over my products. Please Can I suggest for food and craft to have more of a distance in the future. Thank you for all the hard work.

10

Really well organised fair. Lovely choice of stalls with great products.
Thanks to all involved

10

My only comment would be that our standard table stall (code MH27) was too close to the neighbouring table (5boys) despite the fact that it was supposed to be a walkway towards the tables behind us (Bleue and Ocean Sole etc). A clear metre is required between tables if access is needed and it was a little awkward for salespeople and the public.

10

fantastic fair, as usual it was one of my best…we were upstairs, maybe it would have been helpful to have had a sign indicating that there were more stall upstairs…
great organisation, it worked well despite having such a small area to park up and unload..thanks for having us

10

I really enjoyed the fair, had a good day, lovely shoppers and neighbours and would love to come back if you’ll have me! I hope the day was successful for you too. Very best wishes Victoria @ Little Print Jewellery and Accessories

10

Really appreciated how well run the Fair was on arrival and on leaving. The help offered with either watching or carrying things to help with leaving promptly was just such a great and considerate touch. Lovely atmosphere! Could have stayed another hour! :)

10

Hello and thank you for organizing this wonderful Fair. It was our first time to exhibit and it was quite successful. We were very happy in making customers happy in search for premium quality linen that we were able to offer.

Next year we would like to book a stall against the wall if possible.

Thank you ever so much. Have a lovely festive season yourselves!

Kind regards,

Laima Crowley, True Linen

10

Many many thanks to the committee for organising such a successful Fair and also for kindly taking into consideration our need for a ground floor easy access stall as we sell furniture. An amazing day for us. We are very keen to return next year! Well done to you all. Regards, Frannie and Andy at Quirky

10

I very much enjoyed taking part in the fair again this year.
I did however miss having the preview evening.

10

We had a great fair yesterday, although slightly down on last years take. The layout was still fine for us and really nice to have the little stage so central to us all

My only tiny criticism was the packing up time where I know that people are unreasonable and difficult, but on the back row it was impossible to bring our vehicle in as everyone st the front had blocked the whole area ! Meaning that we were packing in the dark. I know this is difficult as traders all seem to lose their minds at this point but it was chaos and I felt sorry for your staff

10
10

Excellent fair, great sales, although the hall was terribly hot, someone came to open windows soon and all was wonderful. I really like the polite boys helping out with trollying stock.

Thank you so much

10

Many many thanks to the committee for organising such a successful Fair and also for kindly taking into consideration our need for a ground floor easy access stall as we sell furniture. An amazing day for us. We are very keen to return next year! Well done to you all. Regards, Frannie and Andy at Quirky

9

Stick with Christedon Hall – much more room and brighter than in grand hall

9

My stall was in the upper gallery (on the corridor prior to going into the hall). The lighting was not sufficient esp in the afternoon. It felt gloomy esp compared to the bright hall next door.
Feel the fair could go on for an hour longer.

9

Was a fantastic footfall, constant all day, no dips as is usually seen in markets.

Some music in the background would have added a little more atmosphere, nothing too loud but a speaker in each corner of the marquee/room on low would be good.

I think perhaps the cost of parking could be lowered a little as the stall cost is already one of the higher costs of the markets I apply to of a similar stature.

All staff were extremely helpful before the market on email and during the market at set up so top marks for them! Great fair guys A*

9
9

Very helpful parent and student volunteers, assistance unloading and up/down the stairs with stock really appreciated. Signage on stairs stating that there are “more stalls upstairs” could improve the footfall in that area, which was noticeably lower than the ground floor areas – as the only sign on the stairs was for the Ladies toilet! Other than that had a really good day. Thank you.

9

Not sure if next years Fair will be in the same venue or back in the original building.
Prefer the original building as its less chaotic for Stallholder set up and breakdown.
Dulwich Christmas Fair is always a great event, so either venue will be good.
How about inviting a stallholder to one of the committee meetings to help advise ??

9
9

I really enjoyed the sale and made lots of sales. I thought the sale was really well organised and run. It was brilliant to be able to park outside the tent, making unloading and loading up at the end of the day so much easier. My only negative piece of feedback was that it was really cold in the tent. I understand and sympathise that the heating had broken down. It might be helpful to know in advance that you were in that tent as then I would have dressed more appropriately. Luckily i got a friend to bring me down some extra layers. I would love to have the opportunity to apply next year. Well done for organising such a brilliant fair. I am sure it was a big success. With best wishes Sarah

8

Parking drop off delayed the delivery. No room to drop off. Parking attendants didn’t know what to do.

We were upstairs and didn’t get the footfall of previous years as people didn’t know to go upstairs. Otherwise a very well organised fair.

8

Parking drop off delayed the delivery. No room to drop off. Parking attendants didn’t know what to do.

We were upstairs and didn’t get the footfall of previous years as people didn’t know to go upstairs. Otherwise a very well organised fair.

8

The Fair was good however I felt it only really became busy between 3-4pm

8

Very well attended.Plenty of helpers who were friendly and obliging.
I arrived early so was able to unload and set up quickly. But was hemmed in by other arrivals. So couldn’t park. The parking queue was slow moving. We stallholders are very strung up and edgy at that time of the morning!
An enjoyable and profitable fair. Thank you for having me.

8

All great. Additional heating in the Marquee would be great as very cold when you are standing all day.

8
8

£10 parking fee could perhaps be incorporated into the stand fee.
I like to donate to charity, however being asked to post the £15 raffle donation before the day, felt like it stretched me to my financial limit.
Having help with carrying stock/luggage especially upstairs was very helpful, thank you.

8

I don’t think placing stalls in the corridor upstairs worked … if people stopped they held up the flow of traffic and if they didn’t stop we didn’t sell.

8

Being my first time, I was very impressed with the help and speed that up my goods got taken to my stand. I was alocated at the top of the stairs in the Christeson gallery which I thought was a good position. However, sometimes through traffic was so dense I couldn’t even get near my own stand. The walk past area became a struggle to walk at all at times.Many people were trying just to walk and they didn’t stop or look and unfortunately I literally took £100 all day. I realise that a Christmas market may not be the right place to be showing art and I was working on the basis of speculate to acumulate, although I got some amazing and very complimentary comments from people, so I was happy I have my products right. However I was also selling greetings cards, bookmarks, calendars and some lower-priced original Art and as I say I literally took £100, which didn’t even pay for my stand. Better than nothing, but very disappointing for me. My subject matter is animals so maybe Dulwich isn’t the right place for that. I live down in Kent and it seems to be more popular perhaps in more Rural locations. Still you don’t know till you try. Not sure about next year yet though product wise anything good happening as far as I’m concerned, so I will have to think about it next year. I have a friend who shows there and she always does very well and I would be happy to recommend to others but I know that may have a more suitable product to sell

Thank y

Jenny D art

7

Placing a pungent cheese stall inside the Christmas marquee and understandably turning off the heating did not benefit our position, many customers wanted to move away as quickly as possible! The layout of type of stalls could have had more thought – we had very similar lines opposite each other. The end gangways were too narrow b the Pinksters Gin and smelly cheese causing bottlenecks. Volunteers were excellent, cheerful and helpful. Given the constraints due to your building works programme you did remarlably well. However our sales were 50% of last year’s and whilst some fair takings have dipped this year maybe due to post Brexit or economic decline, others have remained high or higher than last year.

7

Being upstairs isn’t great for sellers with kids merchandise as there was no lift access for those with buggies and I suspect that had an impact on my sales this year.

Great to have the students and volunteers helping load, unload, makes such a big difference. Many thanks

7
7

Very well organised but disappointing sales which was the consensus of everyone around me.

6

On the whole I enjoyed the day, however there were a few important elements that I felt let it down a bit from a stallholder’s position.

Mainly I didn’t feel it was well advertised in the local area or outside at the entrance. Stall holders around me said they felt it wasn’t as well attended as previous years they’d worked there.

It was also freezing in the Marquee were I was and the heaters were not very effective for those stalls in the middle. I heard many visitors complain that they were cold and I think it prevented people hanging around to shop as they wanted to get home.

I also feel that it was extremely expensive when compared to other similar events. I don’t think I’ve ever had to pay for parking either as a stallholder. £100 is a huge dent in profits, especially when most others charge around £40/50 for an indoor stall with electricity.

If it’s going to be that expensive I would like it to be warmer, with free electricity for the stallholders and parking. Also better advertising as I’ve mentioned. Even so I think it’s overpriced.

I think also it would be better to have some kind of grouping of similar stalls together. It seemed a bit random to be selling soap next to an artist, sheepskin rugs and Marsh mellow stall.

However the access to Wifi was good and made card transactions easy and the organisation and communication from the event staff in the run up to the fair was excellent.

Kind Regards
Lucy

6

This year was my first year. As I understand the show is usually held in the Great Hall. The show did feel a little scattered and isles very tight. Sales were much lower than anticipated

6

My score is based on my overall impressions of how the fair was for everyone – I did very well but know other stallholders sold very little. My suggestions for improvement would be:

1. Much better arrangements for unloading/loading – it was horrendous – we parked on the road and did it from there. If the shopping marquee were located in the tarmac square in the centre of the school which was coned off, everyone who paid for parking would be parked close enough to load and unload from their parking space. As it was, the parking was much too far away for anyone to do that and not worth the extra cost. Paying for parking should give advantage rather than disadvantage.

2. If you set rules for space usage, you must allocate staff to enforce them. Both my neighbouring stalls had standard spaces but added extra display props/tables to enlarge their area. Consequently I had no room to move. To add insult to injury, they had the cheek to hog the tiny space left for themselves to stand and encourage more custom. I spent half my time asking to get past them to deal with my own customers. The stalls opposite me, both extended their space to block a walkway and unreasonably complained when visitors tried to squeeze through!

3. Stall areas should be clearly marked out on the floor in chalk or tape and it’s then up to each stallholder how they use it (see above). Separate stalls should not be forced to have their displays touching each other. A member of the team of Friends should be walking around and ensuring everyone stays within their allocated space.

4. A standard space is normally 3 metres x 2 metres – the stalls were too close together, at this event, especially in the buildings and not enough space was allowed for standing or stock storage.

5. I would recommend a separate area where all take home food stalls can be located together rather than have them randomly dotted throughout the fair – this tends to increase sales and works better for both stallholders and visitors.

As already indicated, it was a successful event for me. The above issues added a negative edge but they could be easily ironed out

5

As it was my first fair with you I really had high expectations, but unfortunately I was very disappointed. The spaces were very squashed next to each other and therefore people couldn’t distinquish between each stall. Although I made sales and had lots of compliments for my work it wasn’t as good as it should have been. I think for what I was offered the price didn’t match and I recommend you either lower the prices for next year or offer better spaces. On a good note I have to thank the staff as they were very friendly and helpful with loading and unloading.

5

There were too many stalls and I do recommend that you have fewer stalls and more designers/makers selling quality handmade products.

5

Have the stall holders all in one room. Give more space around stalls for busy moments

5

organisation at arrival was ok. Easy to find location and set up in Xmas marquee. Space available seemed smaller than advertised and table was definitely smaller than 6ft.

4

This is my 4th fair with you and by far the worst in terms of the organisation, the feel of the fair and the money taken at the end of the day. Takings were hugely down on previous years…. I’ve never made less than £1500 and yesterday I made £450. I’m not sure I’d do it again.
The issues were:

1. I appreciate we were in a new hall but setting up was chaos. I do the Midcentury modern fairs which also take place in Christison hall and although there are large lorries coming from all over the country with their furniture it’s easy – there are no issues. Yesterday was a nightmare and everyone was stressed! Our exhibitor info said to go to the entrance on college road – people were trying to use the first entrance – to the old building – but the gates were locked. There were no signs to say to go to the other entrance further up the road. Many exhibitors were driving around trying to find where to go! Then we sat in a traffic jam trying to get into the area – this has never happened to me at any fair other than a big one at olympia – and that’s just setting up. Horrible way to start the day!

2. The exhibitors: SO many imports this year!!! Quite a few local designer makers didn’t get places at the fair this year – yet there were exhibitors selling crappy imports from India and China. But maybe that’s the kind of fair you want now though? To me, that just grates against the heritage and prestige of DC itself. Half the hall were sales agents working for bigger companies. Glerups and Dempsey and Dempsey – very nice products but they are big European makers with factories who can make much cheaply – and you put them next to a tiny maker like Michaela Gall – who ends up selling nothing because it’s all handmade and she can’t compete. On the other side of the hall you had a stand selling entirely made in China and India xmas
stuff and throws – and another next door selling scarves at bargain prices. It’s just not fair on the local designer makers. I know from Helen Downey that you get a ton of applications & it’s run by a volunteer team but you need to have a clear vision of what kind of a fair you want – cheap factory made stuff or people like love and pepper and other local designer makers.

3. There was little if any signage outside – nobody driving past could see there was a fair on – people kept saying they almost missed it. If, like Midcentury modern, you put lots of signage outside – you get lots of south circular passers by coming in. This was a big opportunity overlooked.

4. Music – dire – I have a shop and an amazing xmas playlist on shopify – there’s no reason to make exhibitors listen to slade, chris rea and muzak versions of ‘last xmas’ on repeat!! It might sound picky but along with the emphasis on cheap imports it sets the tone of the fair and says ‘shit shopping centre in shit little britain’ rather than beautiful quality experience in amazing interior! The little touches are important!! Epic fail!

1

The marquee was freezing cold and people were not spending their money in these conditions.

1

Sadly lots of visitors but few shoppers so not viable for our £100. Paying for parking at a school on a Sunday with £100 for a stall is expensive plus too far away from venue for heavy stand pack down. Would have been nice to have at least a bottle of water on the stand for our £100 -other fairs offer water, coffee and sometimes pack lunches to stall holders. Felt it was all give (stall cost, parking, raffle prize) with little return. No apparent organiser but lots of grumpy parking attendants!

1

They where 4 florist at the fair that is to many shopping marque had very little room for shoppers